GCG Website
Website for a science consulting firm, with a clear path for every audience.
- Client
- GCG
- Role
- Design, development and launch
- Year
- 2026
- Platform
- Web app
- Pages
- 9
- Audience paths
- 4
- Color themes
- 2
Overview
Ghoussoub Consulting Group offers research support, tutoring and investment advice to very different clients. The new website gives each audience its own clear starting point and an easy way to get in touch.
Challenge
GCG serves companies, research teams, students, families and investors. Its offer was broad and technical, and needed to feel clear and credible to all of them.
Approach
We grouped the services into four paths, one per audience, each with its own page and plain explanations. Every page ends with a simple way to request a consultation.
Outcome
The site is live with nine pages, light and dark modes, and a contact route on every path. It is fast, accessible and cheap to run.
Key features
A path for each audience
A "Choose your path" section sends four audiences to pages written for them.
Clear service pages
Research and tutoring pages explain the method, what clients get and what happens next.
Custom science illustrations
Hand drawn, animated molecules, DNA and waveforms instead of stock images.
Privacy friendly visitor stats
Analytics that respect Do Not Track and collect no personal data.
Light and dark modes
Follows the visitor's system setting, with no flash when the page loads.
A contact route on every path
Each page ends with a ready to send consultation request.
Business impact
GCG now has one site that sends each visitor, from a company to a student's parents, to the right service and a consultation request.
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