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What do booking platforms really cost you?

Enter your own numbers to see the commission you pay online travel agencies (OTAs) each year, and what you would keep by moving some of those guests to direct bookings.

Your numbers

Currency shown in the results

All channels together. If you think in nights, enter nights per year here and the average nightly rate below.

What a guest pays for one booking, before any commission.

Booking platforms that charge you a commission on each reservation.

The rate in your contract. With several platforms, enter an average.

Percentage points some platforms add for better placement. Leave empty if you do not use one.

The card fee you would pay on a direct booking, so the saving is not overstated.

Your figures

Fill in the fields to see your figures. They update as you type.

The calculation runs in your browser. The numbers you type are not sent or saved anywhere.

How it is calculated

Commission each year = bookings per year × average booking value × share through OTAs × (commission rate + visibility extra).

Kept each year = the OTA revenue you move to direct × (commission rate + visibility extra, minus payment processing).

The result leaves out what it costs to win those direct bookings, such as your website, a booking engine or marketing. Weigh those against it.

As of October 2026, OTA commission is commonly 15% to 18%, and higher with visibility programmes. The rate in your own contract is the one that counts.

Take more bookings direct

Likwiid Direct is a commission-free booking engine inside your own website, for guesthouses, small hotels and experiences, with deposits, options and waitlists.

See Likwiid DirectTalk to us